HOW DO YOU GET YOUR COMPETITION FIRED?

If you are a competitive business, where someone clearly has to lose for you to win, you're in the right place.

If you're searching for Basic 101 Selling Skills, you have come to the wrong place.

There are literally 1,000 vendors available that can help you. Instead, we at The Wedge Group have a special focus.

The Wedge Group does two things extremely well;
1.) We help you get your Competition Fired, on purpose, without saying anything bad about them.
2.) We help build a sustainable "Sales Culture", so you can enjoy the benefits of getting your competition fired for years to come.

If you are in banking, insurance, financial services, printing, and the list goes on . . ., where you have to take the business from someone else for you to get paid, then you need The Wedge®.

What is THE WEDGE®?

The Wedge is a selling process based on a few very simple principles.
1.) There are 3 people in every selling interview; the seller, the buyer, and the incumbent (vendor / source).

Most traditional sales training will teach you how to build relationships, but they don't teach you how to break the incumbent relationship. Too often, a salesperson will bring a quality proposal with winning ideas and fair pricing, but, if not careful, the incumbent will get a "last look" to match the ideas, pricing and product innovations. Net result: They Win, You Lose.

2.) Most businesses can be segmented into the following three categories: Price, Product and Service.

For the first two categories, Price and Product, here's the question you must ask yourself: Is Price / Product a sustainable competitive advantage? For most businesses the answer is, "not really". Yes, there might be some differences, but are they enough?

The third category, Service. When most people say they give great service, they are generally talking about their ability to react to clients needs. The problem is that most good competitors can and will do the same.

So, where do you find differentiation? In having the other type of service well defined, we call it Proactive Services.

3.) It's what you do (proactive services) that the incumbent doesn't do (reactive service only), that gives you clues as to where the prospect is being underserved, has pain and doesn't know it.

We help you exploit your competitions weakness, while leveraging your strengths.

We are one of the most successful sales training firms in the nation for two reasons;

1.) We help you WIN new business faster than any of our competitors.
2.) We help you sustain your ability to WIN new business with our integrated Wedge Sales Culture™ approach.