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A visionary, a best-selling author, and creator
of The Wedge®, Randy Schwantz guides
The Wedge Group on its mission to change
the way businesses sell.
His concepts have literally changed the way businesses
work. In
demand as an author, speaker, trainer/coach and
consultant, Randy is shaking up the sales training
world with The Wedge®, the
most complete sales acceleration system in the business.
Born and raised in west Texas, Randy learned the basics of selling from his dad, who took his eight-year-old son along to call on his auto glass customers. The sales bug bit, and Randy passed up college and jumped right into selling fabricated steel for a construction subcontractor. However, it was Randy's fascination with the sales process itself that took his life in a new direction.
In 1992, Randy joined a marketing firm and started
doing sales training. At lunch one day, an insurance
agency client recommended that he make insurance
his sales training niche. Randy took his advice,
went into business for himself, and in five years
became one of the nation's leading trainers for
agencies and carriers.
"I spent over 5,000 hours with producers during those five years, probably more than anyone on the planet," Randy said. He noticed that many great agents with great proposals nearly always lost business to incumbent agents. Traditional selling was useless. From this key insight, Randy developed The Wedge® to help sales people "take out" incumbent suppliers. Then he drew on his encyclopedic knowledge of the best techniques of the most successful producers to create The Wedge Sales Culture, a system that helps the entire company drive growth.
Randy's most recent book, How to Get Your Competition Fired
(Without Saying Anything Bad About Them), extends
The Wedge Sales Culture beyond
the insurance industry because all companies are
"impatient, restless and ready to grow."
Randy and his wife, Lori, live near Dallas, Texas with their four daughters. An adventurous
spirit, Randy has tried his luck at fire walking,
skydiving, parasailing and improv comedy.
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