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The Wedge Group brought the Wedge Sales Culture™
to Rusty Reid and the sales team at Higginbotham
& Associates in 2000 to combat the hardening
that the insurance industry was seeing in
the P & C market. Producers were confronting
both professional and personal challenges
that limited their success.
In less than 3 years, Higginbotham grew to become
one of the Top 100 brokers nationwide, and was regularly
experiencing 20 - 30 percent growth, year
after year. President Rusty Reid attributes
this rapid growth in his agency to the creation
of the Wedge Sales Culture within his
sales force.
Sales people were encouraged to find points of differentiation, build wedges between themselves and the competition, and use their successful engagements as leverage to generating better, higher quality leads.
The results have altered Higginbotham. Prior
to The Wedge Group, they were excited
about $1 million in new business per year.
Today, they average over $6 million in new
business!
Higginbotham Website
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"What I appreciate the most (about The Wedge) is that you provide not just the strategies and ideas but a clear, repeatable tactical process that 'brings it all together.' In my 25+ years in the business, I've been to several good programs. This is the first one with a detailed track to run on. We've already 'wedged' a couple of prospects. It couldn't have worked better."
David T. Peterson
Executive Vice President
Hylant Group
Toledo, Ohio |
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