Growth Simplified™
Commercial Insurance Sales Operating System
They need Bignition — the only Sales Operating System built specifically for commercial insurance agencies. One integrated platform that drives what producers do, directs how leaders coach, and brings clarity to what's actually working.
70%+
Average close rate
after Bignition
22 mo
Average producer
validation time
39%
Agency growth —
Arthur Hall Insurance
$27M
Revenue reached from
$4M — CMB Insurance
Trusted by growth-minded independent commercial insurance agencies nationwide
Alera Group
Arthur Hall
Central Insurance
CMB
Conrad-Houston
German Insurance
IGA
JGS Insurance
Lawrie Insurance
German American
Miller Group
Oakbridge
Superior Insurance
See It In Action
The Problem
You sat through it. Took notes. Maybe walked out thinking, "this is it." But a week later everyone was back to doing what they've always done. Training gave your producers ideas — not a system they could actually run every day.
Result: Ideas, not execution
You were told it would fix pipeline, tracking, visibility. Instead it became a place to put names in and pull reports out. Your producers don't love it — they barely tolerate it. It doesn't tell them what to do next. It just tracks what already happened.
Result: Data storage, not direction
You had the meetings. Set the goals. Talked about activity. But nothing really changed. And some of your best producers told you to back off or they were leaving. Behavior doesn't change from a good talk — it changes when the system itself demands the right actions.
Result: Compliance, not growth
The Difference
Bignition is different because it was built as one integrated sales operating system — not a stack of disconnected parts.
Your agency already has pieces — training, generic tech, coaching, spreadsheets, sales meetings. What it does not have is one integrated system that drives what producers do, directs how leaders coach, and brings clarity to what is working.
The Evolution
What used to work doesn't scale anymore. And what most agencies use today still isn't built to drive results.
The Old Way
Selling 1.0
01 · Differentiation
Product features, price, coverage. "We're better" — same pitch every agent makes.
02 · Technology
3×5 cards, yellow pads, Day-Timer. Rolodex was the CRM.
03 · Coaching
The carrier rep was the coach. Product knowledge = competitive edge.
04 · Scalability
Whoever knows the most wins. No system to transfer knowledge.
05 · Who Wins
The best product pitcher. Racing to the bottom on price.
Where Most Agencies Are Stuck
Selling 2.0
01 · Differentiation
Knowledge, experience, personality — real, but not replicable or transferable.
02 · Technology
Generic CRMs (Salesforce, HubSpot). Built for any industry. Customized for none.
03 · Coaching
Gut feel and spreadsheets. Best producer IS the edge — when they leave, so does the edge.
04 · Scalability
Scales only as far as individual talent. Dependent on personal heroics.
05 · Who Wins
Nobody consistently. Works until it doesn't. Can't scale.
Powered by Bignition · Now
Selling 3.0
01 · Differentiation
30–40 specific proactive services. Reveals exactly where the incumbent fails — fully replicable by any producer.
02 · Technology
Bignition — purpose-built for commercial insurance. Producer Playbook + Leaders Playbook + Tech in one system.
03 · Coaching
Structured 5-step leaders system in the same platform. Leaders see exactly where every producer is and what they need next.
04 · Scalability
Fully scalable. The edge is in the system — not the résumé. New hires execute from day one.
05 · Who Wins
Any producer with the system. A rookie can beat a 20-year veteran — the edge is in the platform, not the résumé.
|
Era 1
Selling 1.0 The old way |
Era 2
Selling 2.0 Where most agencies are stuck |
Era 3 · Now
Selling 3.0 Powered by Bignition |
|
|---|---|---|---|
|
01
Differentiation |
✗
Product features, price, coverage. "We're better" — same pitch every agent makes. |
✗
Knowledge, experience, personality — real, but not replicable or transferable. |
✓
30–40 specific proactive services. Reveals exactly where the incumbent fails — fully replicable by any producer. |
|
02
Technology |
✗
3×5 cards, yellow pads, Day-Timer. Rolodex was the CRM. |
✗
Generic CRMs (Salesforce, HubSpot). Built for any industry. Customized for none. |
✓
Bignition — purpose-built for commercial insurance. Producer Playbook + Leaders Playbook + Tech in one system. |
|
03
Coaching |
✗
The carrier rep was the coach. Product knowledge = competitive edge. |
✗
Gut feel and spreadsheets. Best producer IS the edge — when they leave, so does the edge. |
✓
Structured 5-step leaders system in the same platform. Leaders see exactly where every producer is and what they need next. |
|
04
Scalability |
✗
Whoever knows the most wins. No system to transfer knowledge. |
✗
Scales only as far as individual talent. Dependent on personal heroics. |
✓
Fully scalable. The edge is in the system — not the résumé. New hires execute from day one. |
|
05
Who Wins |
✗
The best product pitcher. Racing to the bottom on price. |
✗
Nobody consistently. Works until it doesn't. Can't scale. |
✓
Any producer with the system. A rookie can beat a 20-year veteran — the edge is in the platform, not the résumé. |
Real Agencies. Measurable Results.
Featured Result
"We had ambitious goals, but no path to get us there before we met Randy and learned about this program. Remarkably, our agency grew 39% since joining. Our average account size grew from $2,500 to $17,000. Today our closing ratio is over 80%."
Jim Denham
President · Arthur Hall Insurance
"The hiring of new producers used to be a crapshoot, not anymore. Our new producer validation time has decreased from 36 months to about 22 months. We are hitting on over 80%."
Keith Schuler
CEO · Interwest
"With The Wedge and Bignition, we grew from $4 million to $27 million in revenue, built a team of 30 producers — half with over million-dollar books. This system isn't theory — it's a proven path to winning."
Ben McDonald
CEO · CMB
"We expected to go backwards last year because of the economy, instead we grew by 7%. With Bignition, we have 24/7 access to training and finally an honest picture of where each producer is on any prospect from intro to close."
Paul Houston
President · Conrad-Houston Insurance
"Before The Wedge and Bignition, our producers were stuck quoting and hoping. Now, they're doubling and even tripling their new business revenue — going from $50,000 to $150,000+ a year."
Roland Galli
Sales Manager · George Petersen Insurance
"Bignition helped us double our commercial lines revenue from $700K to $1.2M in just three years — with a 15x increase in average account size (from $500 to $7,500) and a closing ratio soaring above 80%."
James Thompson
Sales Leader · First Commonwealth Insurance
"In just 10 years, we grew from a $380,000 book to $10 million, averaging 30% year-over-year growth. The GRIT hiring process and Bignition system have been game-changers. This isn't theory — it's a blueprint for winning."
Jamie Noe
Owner · Insurance Group of America
The Platform
If you don't have Bignition "all-in-one," you'll have a lot of parts and pieces to cobble together — wasting a tremendous amount of time and resources figuring it all out.
Producer Playbook
42 proactive services, call scripts, voicemail & email sequences, appointment-setting tools, and pre-call strategy — all built in.
Leaders Playbook
Structured 5-step coaching system embedded in the same platform. Real-time visibility into every producer's activity — calls made, appointments set, BORs won.
Technology Hub
Outlook sync, softphone integration (Teams/Zoom Phone), AMS connections, and activity tracking — no extra steps, no duplicated effort.
7 Steps to Seven Figures Training
The Wedge sales methodology built directly into the workflow. Producers don't just learn how to sell — they execute it daily inside the system.
Bignition is a sales enablement system built for commercial insurance agencies. It combines a sales tech hub that tracks calls, appointments, and closes with the 7 Steps to Seven Figures Training built directly into the workflow. Producers don't just learn how to sell — they execute it daily inside the system. The result is faster validation for new hires, mid-tier producers breaking past plateaus, and a predictable path to agency growth.
The Wedge is the strategy — it's how producers beat the incumbent. But a strategy without a system falls apart. Bignition hardwires The Wedge principles into your producer's daily actions. It gives them 42 proactive services, named and written out, enabling them to drive a wedge between your prospect and the incumbent agent. Every call, every meeting, every email isn't just winging it — it's executing The Wedge at scale.
New producers typically take 3+ years to validate because they're left to figure things out on their own. Bignition shortens that path significantly — agencies using the system have seen validation drop from 36 months to around 22 months. Producers get clear goals broken down from revenue targets into dials, appointments, and closes, plus proven prospecting tools and appointment-setting scripts from day one.
Producers at this stage stall because they stay comfortable — spending too much time quoting small accounts and chasing easy renewals. Bignition gives them pre-call strategy tools, 42 differentiators, and a service plan builder, plus scoreboards and coaching cadence that push them toward $5K–$20K revenue accounts instead of getting stuck at $1K deals.
Most CRMs were built to store contacts and run reports. They weren't built for how commercial insurance is actually sold. Bignition gives agencies insurance-specific workflows — goal setting, pre-call strategy, written service plans, and 42 differentiators producers can use to win accounts from entrenched competitors. Plus built-in training and coaching cadence that keeps producers improving instead of sliding back.
Our pricing depends on your agency's size. Every plan includes a one-time onboarding fee and a monthly subscription that scales with your team. Standard Bignition — ideal for agencies with a manager and multiple producers. 10X Client — built for a solopreneur or very small team. One or two mid-market accounts is usually enough to cover the cost of the system.
Onboarding breaks into a few simple steps: setup, training, and live coaching. In the first couple of weeks we get the system running, walk your producers through it, and move straight into execution. They're making calls, setting appointments, and using service plans right away. Most agencies see measurable momentum in the first 30–60 days.
The Real Problem
When producers are stuck in small-account churn, scattered follow-up, and disconnected tools — effort goes up while results stall.
Every month without a true sales operating system extends ramp time, delays validation, and keeps leaders managing around the problem instead of fixing it.
Book Your Free Strategy CallProducer Validation Time
36 mo
Industry average
~22 mo
with Bignition
$1K → $20K
Average account size producers move toward
42
Proactive differentiators built into the platform
The bottom line
"The edge is in the system — not the résumé. A rookie can beat a 20-year veteran because the system makes the difference."
Ready to Grow?
Stop relying on spreadsheets and seminars. Start running one system that ties producer activity to larger account wins.
Book Your Free Strategy CallHeadquarters
20 Towne Drive, Suite #375
Bluffton, SC 29910
Trusted By
Growth-minded independent commercial insurance agencies — from $1M to $27M+ in revenue.