Bignition – The Only Sales Operating System For Commercial Insurance
b gnition

Growth Simplified™

Commercial Insurance Sales Operating System

Your Producers Don't
Need More
Seminars.

They need Bignition — the only Sales Operating System built specifically for commercial insurance agencies. One integrated platform that drives what producers do, directs how leaders coach, and brings clarity to what's actually working.

70%+

Average close rate
after Bignition

22 mo

Average producer
validation time

39%

Agency growth —
Arthur Hall Insurance

$27M

Revenue reached from
$4M — CMB Insurance

Trusted by growth-minded independent commercial insurance agencies nationwide

Alera GroupAlera Group Arthur HallArthur Hall Central InsuranceCentral Insurance CMBCMB Conrad-HoustonConrad-Houston German InsuranceGerman Insurance Insurance Group of AmericaIGA JGS InsuranceJGS Insurance Lawrie InsuranceLawrie Insurance German AmericanGerman American Miller GroupMiller Group OakbridgeOakbridge Superior InsuranceSuperior Insurance

See It In Action

What Is Bignition?

The Problem

Why What You Tried
Before Didn't Stick

You Invested in Training

You sat through it. Took notes. Maybe walked out thinking, "this is it." But a week later everyone was back to doing what they've always done. Training gave your producers ideas — not a system they could actually run every day.

Result: Ideas, not execution

You Bought a Generic CRM

You were told it would fix pipeline, tracking, visibility. Instead it became a place to put names in and pull reports out. Your producers don't love it — they barely tolerate it. It doesn't tell them what to do next. It just tracks what already happened.

Result: Data storage, not direction

You Tried Motivation & Accountability

You had the meetings. Set the goals. Talked about activity. But nothing really changed. And some of your best producers told you to back off or they were leaving. Behavior doesn't change from a good talk — it changes when the system itself demands the right actions.

Result: Compliance, not growth

The Difference

Bignition is different because it was built as one integrated sales operating system — not a stack of disconnected parts.

Your agency already has pieces — training, generic tech, coaching, spreadsheets, sales meetings. What it does not have is one integrated system that drives what producers do, directs how leaders coach, and brings clarity to what is working.

The Evolution

Selling Has Evolved.
Most Agencies Haven't.

What used to work doesn't scale anymore. And what most agencies use today still isn't built to drive results.

Selling Evolution: 1.0 to 3.0

Powered by Bignition · Now

Selling 3.0

01 · Differentiation

30–40 specific proactive services. Reveals exactly where the incumbent fails — fully replicable by any producer.

02 · Technology

Bignition — purpose-built for commercial insurance. Producer Playbook + Leaders Playbook + Tech in one system.

03 · Coaching

Structured 5-step leaders system in the same platform. Leaders see exactly where every producer is and what they need next.

04 · Scalability

Fully scalable. The edge is in the system — not the résumé. New hires execute from day one.

05 · Who Wins

Any producer with the system. A rookie can beat a 20-year veteran — the edge is in the platform, not the résumé.

Real Agencies. Measurable Results.

How Agencies Are Turning
30% Close Rates Into 70%

Featured Result

"We had ambitious goals, but no path to get us there before we met Randy and learned about this program. Remarkably, our agency grew 39% since joining. Our average account size grew from $2,500 to $17,000. Today our closing ratio is over 80%."
JD

Jim Denham

President · Arthur Hall Insurance

"The hiring of new producers used to be a crapshoot, not anymore. Our new producer validation time has decreased from 36 months to about 22 months. We are hitting on over 80%."

KS

Keith Schuler

CEO · Interwest

"With The Wedge and Bignition, we grew from $4 million to $27 million in revenue, built a team of 30 producers — half with over million-dollar books. This system isn't theory — it's a proven path to winning."

BM

Ben McDonald

CEO · CMB

"We expected to go backwards last year because of the economy, instead we grew by 7%. With Bignition, we have 24/7 access to training and finally an honest picture of where each producer is on any prospect from intro to close."

PH

Paul Houston

President · Conrad-Houston Insurance

"Before The Wedge and Bignition, our producers were stuck quoting and hoping. Now, they're doubling and even tripling their new business revenue — going from $50,000 to $150,000+ a year."

RG

Roland Galli

Sales Manager · George Petersen Insurance

"Bignition helped us double our commercial lines revenue from $700K to $1.2M in just three years — with a 15x increase in average account size (from $500 to $7,500) and a closing ratio soaring above 80%."

JT

James Thompson

Sales Leader · First Commonwealth Insurance

"In just 10 years, we grew from a $380,000 book to $10 million, averaging 30% year-over-year growth. The GRIT hiring process and Bignition system have been game-changers. This isn't theory — it's a blueprint for winning."

JN

Jamie Noe

Owner · Insurance Group of America

Bignition Sales OS Platform

The Platform

One System.
Nothing Separate.

If you don't have Bignition "all-in-one," you'll have a lot of parts and pieces to cobble together — wasting a tremendous amount of time and resources figuring it all out.

01

Producer Playbook

42 proactive services, call scripts, voicemail & email sequences, appointment-setting tools, and pre-call strategy — all built in.

02

Leaders Playbook

Structured 5-step coaching system embedded in the same platform. Real-time visibility into every producer's activity — calls made, appointments set, BORs won.

03

Technology Hub

Outlook sync, softphone integration (Teams/Zoom Phone), AMS connections, and activity tracking — no extra steps, no duplicated effort.

04

7 Steps to Seven Figures Training

The Wedge sales methodology built directly into the workflow. Producers don't just learn how to sell — they execute it daily inside the system.

Got Questions?

Frequently
Asked

Book a Free Call

I'm trying to build a repeatable system for developing producers. Is that what Bignition is?

+

Bignition is a sales enablement system built for commercial insurance agencies. It combines a sales tech hub that tracks calls, appointments, and closes with the 7 Steps to Seven Figures Training built directly into the workflow. Producers don't just learn how to sell — they execute it daily inside the system. The result is faster validation for new hires, mid-tier producers breaking past plateaus, and a predictable path to agency growth.

I like the Wedge sales philosophy. How does Bignition support it day-to-day?

+

The Wedge is the strategy — it's how producers beat the incumbent. But a strategy without a system falls apart. Bignition hardwires The Wedge principles into your producer's daily actions. It gives them 42 proactive services, named and written out, enabling them to drive a wedge between your prospect and the incumbent agent. Every call, every meeting, every email isn't just winging it — it's executing The Wedge at scale.

How does Bignition help new producers validate faster?

+

New producers typically take 3+ years to validate because they're left to figure things out on their own. Bignition shortens that path significantly — agencies using the system have seen validation drop from 36 months to around 22 months. Producers get clear goals broken down from revenue targets into dials, appointments, and closes, plus proven prospecting tools and appointment-setting scripts from day one.

I have producers stuck around $300K–$400K. How does this help them break through?

+

Producers at this stage stall because they stay comfortable — spending too much time quoting small accounts and chasing easy renewals. Bignition gives them pre-call strategy tools, 42 differentiators, and a service plan builder, plus scoreboards and coaching cadence that push them toward $5K–$20K revenue accounts instead of getting stuck at $1K deals.

We already use HubSpot or Salesforce. How is Bignition different?

+

Most CRMs were built to store contacts and run reports. They weren't built for how commercial insurance is actually sold. Bignition gives agencies insurance-specific workflows — goal setting, pre-call strategy, written service plans, and 42 differentiators producers can use to win accounts from entrenched competitors. Plus built-in training and coaching cadence that keeps producers improving instead of sliding back.

What does pricing look like and what's included?

+

Our pricing depends on your agency's size. Every plan includes a one-time onboarding fee and a monthly subscription that scales with your team. Standard Bignition — ideal for agencies with a manager and multiple producers. 10X Client — built for a solopreneur or very small team. One or two mid-market accounts is usually enough to cover the cost of the system.

How quickly can our team get up and running?

+

Onboarding breaks into a few simple steps: setup, training, and live coaching. In the first couple of weeks we get the system running, walk your producers through it, and move straight into execution. They're making calls, setting appointments, and using service plans right away. Most agencies see measurable momentum in the first 30–60 days.

The Real Problem

Your Producers Aren't
Underperforming.
They're Trapped.

When producers are stuck in small-account churn, scattered follow-up, and disconnected tools — effort goes up while results stall.

Every month without a true sales operating system extends ramp time, delays validation, and keeps leaders managing around the problem instead of fixing it.

Book Your Free Strategy Call

Producer Validation Time

36 mo

Industry average

~22 mo

with Bignition

$1K $20K

Average account size producers move toward

42

Proactive differentiators built into the platform

The bottom line

"The edge is in the system — not the résumé. A rookie can beat a 20-year veteran because the system makes the difference."

Ready to Grow?

What Is Another Quarter
of Selling 2.0
Costing You?

Stop relying on spreadsheets and seminars. Start running one system that ties producer activity to larger account wins.

Book Your Free Strategy Call

Contact

info@thewedge.net

(214) 446-3209

Headquarters

20 Towne Drive, Suite #375

Bluffton, SC 29910

Trusted By

Growth-minded independent commercial insurance agencies — from $1M to $27M+ in revenue.

Learn more about sales training for insurance agencies: Visit The Wedge
Insurance agency growth system

Insurance agency growth system